A Green Screen is a green backdrop placed in the background of a video shot.  Afterwards, in Post-Production, we edit the background from green to anything you want, using computer generated imagery.  Both large and small companies use green screen backdrops when producing videos to market products and services and build relationships with clients.  Having a background related to what the subject is talking about is very eye-catching and effective.  You could have your logo as the backdrop, keeping your organization's brand in the viewers mind.  You could even interact with stats, graphics and animations.  Your background will communicate professionalism and reliability.